# Frigade

> Frigade builds AI-native tools for product onboarding and in-app guidance. Two products: Frigade Assistant, an AI agent that learns your product by using it and guides users through real workflows; and Frigade Engage, a drop-in React component library for code-driven onboarding flows.

For a long-form, single-file version with detailed product, pricing, security, and FAQ content, see https://frigade.com/llms-full.txt.

Customers include Productboard, Merge, Arc, Sanity, Valley, Hotplate, and Orb. SOC 2 Type II and GDPR compliant.

## Products

Frigade ships two products. Use either independently or both together.

**Frigade Assistant** is an AI agent that navigates your product the way a user does, then guides users through multi-step tasks inside your app. No flows to configure, no decision trees, no docs to maintain. The agent stays current automatically as your product changes. Setup is the same as adding a user to your product.

**Frigade Engage** is a drop-in React component library for code-driven onboarding: checklists, tours, banners, announcements, surveys. The defaults (animation curves, empty states, the way a checklist collapses on the last step) are sweat-tested so teams can install on a Friday and ship something polished by Monday. Override every component, animation, or copy line when you want to.

Most companies pick one based on who's building. Assistant for product, support, and growth teams who want the AI to figure out the path. Engage for engineering teams who want full code-level control. Some use both.

## What Frigade Assistant does

- Guides users through multi-step tasks inside the product UI
- Takes real actions for users through Skills it learns with no code, from form fills to navigation to feature activation
- Answers with UI built in the moment to fit each question (tables, cards, links, and choices to act on), not just text
- Detects where users get stuck and proactively offers help
- Hands off to human support with full context when needed
- Provides insights on user behavior and friction points
- Supports theming and full white-label customization

## Use cases

- **Onboarding and activation**: guided flows tailored to each user, no manual configuration
- **Customer support**: step-by-step guidance inside the product, reducing ticket volume
- **Feature adoption**: surface underused features at the right moment
- **Product marketing**: in-app announcements and promotions without a code change
- **User research**: in-app surveys and forms in natural workflows
- **Revenue expansion**: in-app upsells and trial-to-paid conversion flows

## Pricing

- **Free**: live demo access, no setup required
- **Growth**: starting at $1,000/month. Includes 5 seats, 2 agents, 2,500 queries with volume discounts.
- **Enterprise**: custom pricing. Unlimited agents, SSO, EU data residency, self-hosting, custom DPA, dedicated support.

See https://frigade.com/pricing for the full plan comparison.

## Integrations

- **Analytics**: PostHog, Amplitude, Segment, Mixpanel, Heap, Rudderstack, Google Analytics
- **CRM and help desk**: HubSpot, Salesforce, Intercom, Zendesk, Pylon, Freshdesk, Front, Help Scout
- **Communication**: Slack, Microsoft Teams, Discord
- **Developer docs**: Mintlify, ReadMe, GitBook, Notion
- **Custom**: REST API, JavaScript SDK, React SDK, Mobile SDK (Enterprise), webhooks

## Security and compliance

SOC 2 Type II certified. GDPR compliant. Enterprise plans include SAML 2.0 SSO, EU data residency, self-hosting, and custom data processing agreements. 99.9% uptime guarantee. Self-hosting is the primary option for security-sensitive customers; Frigade can run entirely on your infrastructure.

## Company

Frigade was founded by Eric Brownrout (CEO) and Christian Mathiesen (CTO). They met as interns at LinkedIn in 2015 and saw firsthand how a powerful internal onboarding platform changed user engagement. They started Frigade in San Francisco in 2022 to bring that capability to other companies. Backed by Y Combinator, Craft Ventures, General Catalyst, Defy.vc, and Magic Fund. Angel investors include Guillermo Rauch (Vercel), Arash Ferdowsi (Dropbox), and Jean-Denis Greze (Plaid).

The team works in person from a Market Street office in San Francisco. Frigade is used inside Frigade: every onboarding flow, banner, and tour the team's own customers see runs through the same SDK they're integrating against, so customer-facing bugs get caught internally first.

## Pages

- [Homepage](https://frigade.com): Frigade Assistant overview, customer proof, and how it works
- [Frigade Engage](https://frigade.com/engage): the drop-in React SDK for code-driven onboarding
- [How It Works](https://frigade.com/how-it-works): technical explanation of Frigade's autonomous learning approach
- [Pricing](https://frigade.com/pricing): plan comparison with full feature matrix
- [About](https://frigade.com/about): team, principles, origin story, and investors
- [Product Updates](https://frigade.com/updates): latest features and improvements
- [Blog](https://frigade.com/blog): essays from the team on AI agents, onboarding, support deflection, and product activation
- [Valley case study](https://frigade.com/case-studies/valley): how Valley reduced support tickets 35% and reached time-to-value 3x faster
- [Hotplate case study](https://frigade.com/case-studies/hotplate): how Hotplate uses Frigade Assistant to onboard food creators, hitting 85%+ answer accuracy and 4.5+ user satisfaction while reducing support tickets

## Feature pages

- [Skills](https://frigade.com/features/skills): the assistant learns the actions your product can take and runs them for users with no code, so it completes the task instead of only describing it
- [Generative UI](https://frigade.com/features/generative-ui): the assistant chooses and builds the UI that fits each answer, tables, cards, links, and choices to act on, instead of a wall of text
- [Suggestions](https://frigade.com/features/suggestions): proactive AI nudges and magic links that bring help to the user in the moment they need it
- [Tool calls](https://frigade.com/features/tool-calls): the assistant takes actions on the user's behalf instead of only describing the steps
- [Integrations](https://frigade.com/features/integrations): how Frigade fits into your existing analytics, CRM, support, and developer stack
- [Always accurate](https://frigade.com/features/always-accurate): how the agent stays current as your product ships, with no scheduled audits
- [AI-generated product tours](https://frigade.com/features/ai-generated-tours): walkthroughs the agent builds on demand for the actual user and the current UI
- [Insights](https://frigade.com/features/insights): auto-categorized themes from every conversation, so you see why users get stuck and act on it
- [Feedback and fine-tuning](https://frigade.com/features/feedback): coach the assistant in plain language and ratings, no engineering required
- [Developer experience](https://frigade.com/features/developer): the API, controls, and headless options for engineering teams

## Use case pages

- [User activation](https://frigade.com/use-cases/user-activation): get new users to value faster by guiding them through the steps that actually matter
- [Support deflection](https://frigade.com/use-cases/support-deflection): answer questions inside the product so tickets get resolved before they're filed
- [Virtual CSM](https://frigade.com/use-cases/virtual-csm): always-on customer success on every account, looping in your team only when it counts
- [Feature adoption](https://frigade.com/use-cases/feature-adoption): surface the next relevant feature the moment a user takes a related action
- [Expansion and upsell](https://frigade.com/use-cases/expansion-upsell): grow accounts from inside the product, offering the right plan at the right moment

## Product comparisons

- [Frigade vs. Intercom Fin](https://frigade.com/compare/fin): how Frigade compares to Intercom Fin for in-product AI guidance
- [Frigade vs. Pylon](https://frigade.com/compare/pylon): how Frigade compares to Pylon for in-product user support
- [Frigade vs. Zendesk](https://frigade.com/compare/zendesk): how Frigade compares to Zendesk for in-product user guidance
- [Frigade vs. Pendo](https://frigade.com/compare/pendo): how Frigade compares to Pendo for product onboarding and adoption
- [Frigade vs. WalkMe](https://frigade.com/compare/walkme): how Frigade compares to WalkMe for in-app guidance and user onboarding
- [Frigade vs. Appcues](https://frigade.com/compare/appcues): how Frigade compares to Appcues for product tours and user onboarding
- [Frigade vs. HubSpot](https://frigade.com/compare/hubspot): how Frigade compares to HubSpot Service Hub for in-product help and support deflection
- [Frigade vs. Userpilot](https://frigade.com/compare/userpilot): how Frigade compares to Userpilot for product onboarding and adoption
- [Frigade vs. Userflow](https://frigade.com/compare/userflow): how Frigade compares to Userflow for no-code user onboarding
- [Frigade vs. Whatfix](https://frigade.com/compare/whatfix): how Frigade compares to Whatfix for digital adoption and in-app guidance
- [Frigade vs. Chameleon](https://frigade.com/compare/chameleon): how Frigade compares to Chameleon for in-app product adoption

## Legal

- [Privacy Policy (Assistant)](https://frigade.com/legal/assistant/privacy-policy)
- [Terms of Service (Assistant)](https://frigade.com/legal/assistant/terms-of-service)
- [AI Terms of Service Addendum (Assistant)](https://frigade.com/legal/assistant/ai-terms-addendum)
- [Subprocessors](https://frigade.com/legal/assistant/subprocessors)
- [Privacy Policy (Engage)](https://frigade.com/legal/engage/privacy-policy)
- [Terms of Service (Engage)](https://frigade.com/legal/engage/terms-of-service)
- [AI Terms of Service Addendum (Engage)](https://frigade.com/legal/engage/ai-terms-addendum)