Our Journey

Frigade began with a simple observation while working at LinkedIn: a powerful internal onboarding platform dramatically improved how teams built and tested user engagement. We set out to bring this capability to all companies, eliminating the need for expensive in-house solutions.

Today, Frigade is the developer tool of choice to build structured onboarding experiences - product tours, registration flows, and checklists. Customers like Productboard, Orb, and Merge value our platform for its customization, flexibility, and quality compared to no-code alternatives.

The Limitations of Structured Onboarding

Working closely with customers revealed opportunities that our current platform was not solving. While structured flows effectively guide users through planned journeys, we identified persistent challenges:

• Users need assistance beyond pre-planned paths

• Engineering teams face resource constraints

• Product changes break existing user journeys

• Support requirements continue after initial onboarding

These challenges required a fundamentally different solution.

Introducing Frigade AI

Today we're launching Frigade AI - an intelligent product assistant that guides users through your product interface.

Unlike conventional AI copilots, Frigade AI understands your product's context and user context to deliver personalized assistance:

• Guides users through any flow step-by-step, in context of your product

• Takes actions directly on users’ behalf to make their experience effortless

• Answers open-ended questions about your product

• Requires minimal engineering setup to install and train

Our AI learns by interacting with your product and analyzing your documentation. It updates automatically as your product evolves, eliminating manual updates and saving countless configuration hours.

How Our Products Work Together

For existing customers, our platform continues to provide structured experiences for key workflows, while Frigade AI fills gaps with dynamic, on-demand assistance.

New customers can choose what works best: our SDK for complete control, our AI assistant for automated guidance, or both working together.

We remain fully committed to our existing platform. Frigade AI expands our product lineup, creating exceptional user experiences when combined with our core offering.

Looking Toward the Future

Frigade AI transforms how users experience software. Today, Frigade AI can make sure your users never get stuck in your product — increasing retention and customer success.

But as we move towards a world where AI agents operate your product on your users' behalf, Frigade AI will transform how agents use your software. Frigade AI will play a critical role as your product's expert — interfacing with third-party agents to seamlessly automate entire workflows end-to-end.

Experience Frigade AI

Ready to level up your user experience with Frigade AI? Schedule a demo with our team today.

https://frigade.ai