Frigade helps users navigate your productFrigade helps usersnavigate your product
Other tools read your help docs. Frigade learns your product by using it so it can guide users through real workflows, not just answer questions.
15-min install
Drop in the SDK, point it at staging.
SOC 2 Type II
GDPR compliant. Audits on request.
Cloud or self-hosted
Your infra, your LLM keys.
Trusted by
See it running on your product. Free.
Send a test login and a URL. We'll send back a working assistant walking real workflows inside your product. No code, no commitment, no design required.
Average turnaround: same-day. Test environments only. Your production data never leaves your stack.
An agent that's actually used your product.
Assistant doesn't stop at answering. It walks the user through the workflow, end to end.
Walks workflows.
Steps users through multi-step setups, integrations, billing config, and the rest of your sticky flows. Knows the order, knows the gotchas.
Fills forms with them.
Asks for the inputs it needs, pre-fills what it can read from the user's session, validates before submitting.
Hands off when it has to.
Detects when a question genuinely needs a person and routes to your support team with the full session context, not a transcript.
It does the thing.
It doesn't just describe it.
Frigade hooks into the same actions your engineers built and runs them on the user's behalf.
Help centers make you read the doc yourself.
Leave the product, search the help center, line the article up next to your screen. Half the screenshots are outdated and you get stuck.
Frigade calls the actions your engineers built.
Frigade can call those actions directly, but works with the user. They see each step, confirm it, and trust builds along the way.
Push users to the next step. Before they ask.
Suggestions are nudges your CS, PMM, and PM teams ship from the Frigade dashboard. Surface them in-app to drive adoption, or share them as links anywhere your team writes to customers.
Meet users where they're stuck.
A nudge bubble appears above the Frigade Assistant at the right moment in the customer journey. Push a new feature, debug a stuck flow, or surface the next setup step.
Drop a link. Land on the answer.
Shareable URL that auto-launches the assistant on the right page with the right prompt. Paste in email, Slack, support replies, or help docs.
Drops admins in /security with the agent walking the SAML config.
Frigade Assistant, end to end.
Trained by using, not by reading.
Theming, insights, handoff, the long tail. All built in.
Plus the rest of your stack
Plug in Slack, Linear, Notion, your help docs. The agent rounds out its understanding with everything your team already knows.
Stays current automatically
Re-runs against your product on a schedule. Your UI moves, the agent moves with it. No retraining, no doc audits, no prompt rewrites.
Themed natively
Inherits your design system. Colors, type, spacing, all of it. Looks like part of your product, not a third-party widget.
Insights you actually use
See what users are asking, where the agent helps, where it hands off. Spot product confusion before it shows up in churn.
Clean handoff
When something genuinely needs a person, Assistant routes to your support team with full session context, not a transcript.
Three numbers
Assistant moves.
Lower ticket volume, faster activation, more conversions.
Take the long tail off your queue
Repetitive how-do-I questions get answered inside the product, before they hit your support inbox.
Move users through their first hour
Walks new users through the workflows that actually drive value, not the ones with a checklist. Activation moves the same week.
Push users to the upgrade moment
Nudges users toward the features that unlock more value, the moment they would actually need them. More conversions, less left on the table.
Trusted by the teams building the best products.
Product, growth, and support teams use Assistant to take the long-tail workflow questions off their backlog.
“Mind-blowingly good.”
Guillermo Rauch
CEO / Vercel
In less than a few hours of automated training, we had a working prototype deployed. The AI assistant was incredible. Its ability to generate product tours on the fly, without manual configuration, and guide users through workflows is magical.
William Bunker
Engineering Manager · Morning Consult
Frigade is a swiss army knife for onboarding. Sales uses it to enrich accounts, marketing to share updates, and product to promote new features. It's highly flexible and easy to build with.
Gil Feig
Cofounder · Merge
It's a game changer. We checked the dashboard and Frigade has solved over 400 queries a month that would otherwise go to support — that's two hires we didn't have to make. It pays for itself within the first two months.
Zayd Ali
CEO · Valley
Frequently Asked Questions
Get quick answers to common queries in our FAQs.
We take a different approach than traditional chatbots. Instead of relying on static training data, Frigade deploys intelligent agents that use your product as real users would. Once added to your product, these agents automatically navigate through your latest workflows, document the current user experience, and ingest your existing knowledge base and training materials.
This hands-on approach means Frigade understands your product the same way your users do, by actually experiencing it. The result is more accurate, contextual responses that reflect how your product actually works today. See exactly how it works.
Because Frigade learns directly from your product, it automatically captures changes and updates as they happen. Ship a new feature? Our AI discovers it. Update a workflow? It learns the new process. This ensures your AI assistant is always current with your latest product experience, without any manual intervention from your team.
Absolutely. Frigade is built to feel native to your product, not like a generic widget dropped in. You can customize everything, including logos, colors, typography, button styles, and positioning, to create an experience that matches your brand identity.
Our flexible theming system adapts to your design language with minimal effort. Full white-label branding is available as an add-on. For enterprise customers who need further customization, we also offer fully custom design services to ensure brand alignment.
Yes, Frigade plays nicely with your existing support stack. It can automatically escalate conversations to live agents in Intercom, Zendesk, HubSpot, or Salesforce when needed, or create support tickets directly in your system.
The goal isn't to replace your support team, it's to handle the routine questions so your team can focus on the complex issues that really need human attention.
The Frigade dashboard gives you visibility into what users are actually asking about, how the AI is responding, and whether those responses are resolving their issues. You'll see resolution rates, common query themes, and areas where users frequently get stuck.
This data helps you identify patterns in user confusion and potential product improvements. Plus, you can export everything to your existing analytics tools like Mixpanel, HubSpot, and PostHog to connect AI insights with your broader user data.
Frigade starts at $1,000 per month and includes 2 AI agents and 2,500 queries with scale discounts as you grow. Pricing is usage-based so costs stay predictable, with no surprise bills when your product scales. Enterprise plans with custom pricing are available for teams that need advanced security, compliance, or self-hosting. Reach out to discuss what works for your specific use case.
Most teams install in hours and go live with their customers within a day or two. The SDK drops in alongside your existing stack and the agents start learning your product immediately, while you handle any customization in parallel.
For enterprise deployments, we work closely with your team to ensure everything is configured perfectly. We help test effectiveness and accuracy, train your team on the process, customize the experience to your exact needs, and ensure a smooth rollout to your users. We continue optimizing performance once you're live.
Frigade is SOC 2 Type II certified and fully GDPR compliant. Data is encrypted in transit with TLS 1.2+ and at rest with AES-256. We offer EU data residency for teams that need it, a zero-retention LLM policy so your data is never used for model training, and automatic PII scrubbing. Enterprise customers can also self-host Frigade on their own infrastructure with their own LLM keys for full data control.
Stop maintaining docs
no one reads.
Your users want to finish the task, not read about it. Frigade Assistant takes them the rest of the way, in your product.