What’s new?

Your product has more to offer than most users ever discover. New features go unnoticed, power-user workflows stay hidden, and onboarding often gets postponed because teams do not have time to build it.

Starting today, Frigade can create in-product guidance for any part of your product from a simple prompt. No steps, no selectors, and no manual setup.

Simple prompt → complete in-product guidance

Describe the experience you want users to have: “Show users how to use our new Calendar view in the Sales tab. Highlight the value, walk through the key actions, and help them create their first event.”

Frigade reads your prompt, understands the latest state of your product, and generates a polished in-app experience in seconds.

Works for onboarding, adoption, and support

Use Suggestions to give users help exactly when they need it:

• Onboard new users with a personalized first run

• Highlight new features the moment they ship

• Walk users through advanced or easily missed workflows

• Provide guidance in confusing parts of the product

• Offer contextual help directly in the UI where questions happen

Whether it is a first-time experience or a power-user tip, you can create it instantly.

Preview, iterate, and target effortlessly

Hit Preview to see the experience play out inside your real product. Tweak the tone or flow by adjusting the prompt.

Then decide who should see it. For example, new users, existing customers, specific roles, or certain plans. Publish with one click.

Smarter guidance that scales with your product

Suggestions stay accurate because Frigade learns from the live product. As your UI evolves, your guidance evolves with it. No maintenance work required.

Now every workflow, every feature, and every user journey can have the guidance it deserves.

Suggestions are the easiest way to drive onboarding, adoption, and user success, all powered by Frigade.

Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required).

For teams that need a fully white-labeled experience, this is available on our enterprise plan. Out of the box, you can modify the following directly from the Frigade Dashboard:

• Switching between light, dark, or auto theme

• Setting your brand colors

• Customizing your call-to-action text and default position

• Choosing whether the assistant is icon-only

• And previewing your changes in real time

⚡ Open the Frigade Dashboard to access the customization screen here

Since launching the Frigade Assistant, one of our top requests has been offering a dedicated and GDPR compliant EU region. Today we're excited to announce that this is option is now generally available to all EU-based Frigade customers.

A fully EU-hosted experience

Frigade now operates a complete European data center for all core functionality. Our entire stack and supporting infrastructure can run entirely in-region. This gives organizations with data residency requirements (e.g. GDPR) a clear and straightforward way to adopt Frigade while keeping everything local.

How to get placed in the EU region

The EU region is available today for both new signups and existing workspaces. Placement requires a short manual step. Reach out to support@frigade.com if you are interested in exploring this hosting option. Once enabled, all data for that workspace stays in-region. There is no cross-region syncing or shadow storage. You get full isolation and clear boundaries for your compliance review.

Today we’re releasing Insights in the Frigade dashboard. It gives you a clear view into how people are interacting with your product so you can understand what they need, where they get stuck, and how to improve the overall experience.

What you can see with Insights

📈 Common themes in user questions

Quickly spot patterns in what users ask the assistant. This helps you understand where interest lies and where information might be missing.

🔎 Potential friction in the user experience

Identify parts of the product that generate confusion or repeat questions. These signals make it easier to prioritize improvements.

👥 Top users engaging with the assistant
See who interacts the most and how they use the agent. This is useful for tracking early adopters, champions, and users who may need higher touch.

With Insights, now you can get clear visibility into how your users are using your product and assistant.