35%
Reduction in support tickets
3×
Faster time-to-value
0
Engineering hours
Zayd Ali
CEO, Valley
“Frigade is a game changer. It pays for itself within the first two months.”
Valley identifies buyers who are already interested: profile viewers, competitor post engagers, company page followers. It scores every lead against your ICP, removes the ones that don't fit, and sends hyper-relevant personalized outreach.
Because Valley handles sensitive workflows like LinkedIn automation and CRM syncing, making users feel confident and guided from day one is critical to retention.
Accelerate time-to-value for a deep, feature-rich platform.
As an AI-driven product, Valley is inherently sophisticated. To see value, a user must connect their LinkedIn account, define complex research signals, and configure messaging logic. Before Frigade, the team faced three core challenges.
Human-dependent support
New users were forced to wait for human intervention to answer routine questions (like "is my LinkedIn connected correctly?") that should have been resolved instantly in-flow.
Documentation decay
Maintaining a traditional help center was a significant manual burden. In a fast-evolving product, static documentation was often outdated the moment it was published.
Engineering opportunity cost
Building and maintaining custom onboarding UI components distracted the engineering team from their primary goal: building the world's best AI sales engine.
An AI assistant that lives inside the UI.
Valley integrated Frigade to replace static guides with a conversational, action-oriented Assistant. Instead of stale how-to articles, Valley users have a co-pilot that understands the state of their account and guides them contextually.
Automated knowledge mapping
Frigade's AI automatically learned Valley's interface and technical documentation. It learned how the Prospect Research tab works and what a Qualified Lead looks like in Valley's specific context, with zero manual tagging.
In-app troubleshooting
When a user is confused about a LinkedIn connection error, they ask the Assistant. The AI provides a step-by-step resolution immediately, pulling from Valley's latest product updates.
Driving actions, not just text
If a user asks "how do I invite my team?", the Assistant doesn't just explain. It triggers the invite modal or navigates the user directly to team settings.
How Frigade powers Valley's onboarding.
Contextual awareness
Frigade identifies if a user hasn't yet connected their CRM and proactively nudges them.
Conversational setup
A user asks the Assistant, "what's the best way to score my leads?" Frigade explains Valley's ICP scoring logic and offers to start a guided tour of the dashboard.
Automated documentation
As Valley launches new features like Warmlists, Frigade automatically updates its knowledge base, so the Assistant never gives outdated advice.
Scale support without scaling headcount.
Valley bridged the gap between a complex technical product and a seamless user experience, without adding engineers or support hires.
“It pays for itself within the first two months.”
It's a game changer. The product activation has been incredible. We checked the dashboard and it's solved over 400 queries a month that would otherwise go to our support team. That saves us from hiring two additional support people. It's a must-have in any early-stage B2B SaaS company stack. If you don't have it, you're just letting customers slip through the cracks without activating. It's an immediate revenue generator.
Zayd Ali
CEO, Valley