A customer success manager for every account.
You can't staff a CSM on every customer, so most accounts get a welcome email and silence. Frigade is an always-on CSM inside your product, guiding every user through the moments that matter and looping in your team only when it counts.
Customer success doesn't scale by headcount.
A great CSM is proactive. They notice when an account stalls, reach out with the right next step, and clear up questions before they turn into churn. That works for your top accounts. Everyone else gets a quarterly check-in email and is left to figure it out alone.
Frigade gives every account that same proactive guidance, inside the product, at the moment it's needed. One customer called it a virtual CSM on every account, without adding a single hire.
A guide on every account, or a long tail left to fend for itself.
With no coverage inside the product, your low-touch accounts stay silent until they either work it out alone or slip away.
The long tail goes dark.
Every account gets a guide.
Three ways Frigade does the CSM work.
Proactive check-ins
When an account stalls on setup or hasn't touched a key feature, a Suggestion brings the assistant to them with the right next step, the way a good CSM would reach out.
Learn moreAnswers in the moment
Users ask in plain language and the assistant walks them through the workflow in their own account, so they never wait on a reply or dig through a help center.
Learn moreA clean handoff to your team
When something genuinely needs a person, the assistant routes to your team with the full conversation, so your CSMs spend their hours where they move the needle.
Learn more“Frigade has solved over 400 queries a month that would otherwise go to support. That's two hires we didn't have to make, and it pays for itself within the first two months.”
Zayd Ali, CEO, ValleySee the account, wherever you already look.
Frigade isn't a replacement for your analytics, and it doesn't try to be. The signals it picks up from conversations connect to the stack you already run, so you can keep them in Frigade or send them to HubSpot, wherever your account data lives, and see the whole picture in one place.
When a virtual CSM is the right first goal.
Pick this if
- You have far more accounts than CSMs, and the long tail gets little to no attention.
- Most of your churn is silent, accounts that never got going rather than ones that complained.
- Your team spends its day on reactive questions instead of proactive outreach.
- You want every account guided, not just the ones big enough to staff.
Pick a different starting use case if
- You only have a handful of high-touch accounts and human CSMs already cover them well.
- Your bigger pain is new users never reaching value. Start with activation.
- Your product is fully self-serve and users never expect a human in the loop.