Frigade
Use case · Expansion & upsell

Grow accounts from inside the product.

Expansion usually waits on someone to notice the right moment and send an email, and most moments pass before anyone does. Frigade catches them in the product, when a user bumps a limit or reaches for a paid capability, and helps them upgrade right there.

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Where expansion leaks

The upgrade moment passes before anyone notices.

Your best expansion signals happen inside the product. Someone hits a plan limit, reaches for a feature on a higher tier, or maxes out their seats. By the time that surfaces in a report and a CSM reaches out, the moment, and the urgency behind it, is gone.

Frigade is in the product when it happens. It recognizes the moment, shows the user what the upgrade unlocks for what they're already trying to do, and makes turning it on a single step.

The difference

Caught in the moment, or chased down a week later.

With nothing watching for the signal, expansion falls to manual outreach that lands long after the user moved on.

Without Frigade

Upgrade moments slip by.

With Frigade

The offer arrives on time.

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How it works

Three ways Frigade turns intent into expansion.

Catch the moment

When a user hits a limit or reaches for a paid feature, a Suggestion surfaces the upgrade right there, while the need is real instead of a week later in an email.

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Show what it unlocks

The assistant frames the upgrade around what the user is already doing, on their own data, so the value is concrete rather than a pricing page they have to decode.

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Upgrade in one step

When they're ready, the assistant can start the upgrade or switch on the feature with a tool call, so the intent doesn't die in a billing flow.

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Customer spotlight
It pays for itself within the first two months. The assistant gets users to the moments that matter, and the economics take care of themselves.
Zayd AliZayd Ali, CEO, Valley
See the full Valley case study
2 moTo pay for itself
Faster time-to-value
0Engineering hours
No lock-in

The signals, where your team already works.

Frigade isn't your analytics stack, and it isn't trying to be one. The signals it surfaces connect to the tools you already run, so you can keep them in Frigade or send them to HubSpot, Mixpanel, wherever revenue and CS already look, and see the full account picture.

MixpanelPostHogHubSpotSegmentand more

When expansion is the right first goal.

Pick this if

  • You have paid tiers, usage limits, or per-seat pricing with room to grow inside accounts.
  • Expansion today depends on a CSM or rep noticing the right moment by hand.
  • Users regularly hit limits or reach for features on a higher plan.
  • You have a self-serve upgrade path and want more users to find it.

Pick a different starting use case if

  • You have one flat plan with nothing to upgrade to.
  • New users aren't activating yet. Start there before pushing expansion.
  • Your expansion is purely top-down enterprise sales with no in-product path.

The AI agent that learns your
product and teaches your users.

Book a demo and we'll show you how Frigade works on your actual product, not a generic walkthrough.

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