Frigade vs. Fin
Fin learns from your help docs. Frigade learns from your product. Some of our customers run both. Frigade for AI, Intercom for human chat. Here's how to think about which does what, and where each one wins.
Two AIs, two different jobs.
Fin is the AI layer on Intercom's chat widget. Where customers ask questions and your help articles answer. Frigade is in-product help. Where users find answers and complete tasks before they need to open the widget.
Fin
Intercom's chat widget.Frigade
Inside your product, contextually.Fin
Your help articles and macros.Frigade
Your product itself, plus help docs.Fin
You update articles.Frigade
Your product ships changes.Fin
Answers questions, deflects in chat.Frigade
Walks users through tasks in-product.Fin
Hands off to Intercom Inbox.Frigade
Hands off to your help desk of choice.Fin
Help-desk AI for Intercom shops.Frigade
In-product guidance, complex workflows.Fin
Per-resolution, bundled with Intercom.Frigade
$1K/mo entry, scalable for enterprise.Fin reads what you wrote. Frigade reads what you built.
Fin is purpose-built around Intercom's chat widget. It reads your help articles, knowledge base, and saved replies, and the more your team writes, the smarter it gets. That's the right architecture for chat-widget AI.
Frigade is built around your product. A browser agent uses your app the way a real user would, mapping every workflow, every UI permutation, every click path. When you ship a feature, Frigade learns it. When the help center hasn't been updated yet, Frigade still knows what to do, because the product itself is the source of truth.
They are pulling from these articles, and the articles are out of date. That's going to make the bot wrong.
Fin is only as current as your last article update. Frigade is as current as your product is, today.
What Fin is good at.
Fin sits on top of Intercom's inbox. If your team already runs Intercom for live chat and ticketing, Fin keeps the AI, inbox, and knowledge base inside one contract. For support-led teams whose primary surface is a chat widget, that consolidation is the point.
AI bundled with the inbox.
AI, knowledge base, live chat, and ticketing under a single Intercom subscription. One vendor, one contract.
Familiar chat surface.
Customers who already know Intercom's widget don't have to learn a new tool when Fin starts answering.
Native to your Intercom data.
Fin reads from your existing help center, macros, and saved replies directly, so adoption inside an Intercom stack is straightforward.
Where Frigade is different.
Product-trained, not article-trained.
Fin answers from your help articles and saved replies. Frigade learns the product itself with a browser agent, so accuracy doesn't drift when you ship. The product is always the source of truth, even when the docs lag.
Catches the question before it becomes a chat.
Fin's job is the conversation in the widget. Frigade's job is the moment before. When a user gets stuck inside your product, Frigade walks them through it in the moment, before they need to open the widget.
Walks the user through the product. Doesn't redirect them to the chat widget.
Fin answers inside the chat widget. Frigade highlights the right buttons in the actual UI, fills the right fields, and can take actions on the user's behalf when they ask.
How customers run Frigade in front of Intercom.
Frigade and Intercom solve different parts of the same problem. Frigade lives in the product and resolves the questions that don't need a human. Intercom owns the conversations that do. Fin doesn't have to be in the picture for the AI layer.
Step 1
User gets stuck.
A user hits a question or workflow they can't figure out inside your product.
Step 2
Frigade walks them through.
The agent guides them through the workflow in-app, with UI highlighting and direct actions on their behalf.
Step 3
Hand off to Intercom, with context.
If the user still needs a human, Frigade hands the conversation to Intercom Inbox with the full transcript and product state attached.
Frigade is front-of-house. Intercom is back-of-house. Different jobs.
What we hear from support leaders.
“Help center articles get outdated fast. In-app guidance breaks on UI changes.”
“What if we could drop our ticket count because they don't even need to leave the platform?”
“Impressed by dynamic tours and Magic Links.”
Which one should you pick?
Pick Fin if
- Your team already lives in Intercom Inbox and you'd rather add AI under the same contract.
- You want one platform for live chat, AI, and ticketing under a single vendor.
- Your product is simple enough that an article-driven Q&A bot covers most user questions.
- You'd rather consolidate the stack than catch users before they need to open a ticket.
Pick Frigade if
- Your users get stuck inside your product and need to be walked through tasks, not redirected to articles.
- Your product changes often and your help center can't keep up.
- You want the AI to take actions on the user's behalf, not just answer questions.
- You're already running Intercom and want a deeper layer underneath it.
For most teams we work with, the answer is "Frigade for the AI, Intercom for the human."
Frigade for AI. Intercom for chat.
See Frigade for yourself.
We'll train the assistant on your staging environment and walk you through it live. You'll see exactly what it can answer, where it guides users through workflows, and whether it's the right fit for your team.