Deflect the ticket before it gets opened.
Most tickets your team answers aren't bugs, they're users asking how to do something your product already supports. Frigade catches those questions inside the product, before they become a support thread.
A third of your tickets are the same five questions.
When we read into support backlogs with customers, the pattern is the same every time. A meaningful slice of inbound, often a third or more, is users asking how to do something the product already does. They got stuck on a setting they can't find, a setup step they didn't read past, or a workflow they touched once last quarter and forgot.
Those questions don't need a human. They need a guide. Frigade catches them in-product, walks the user through it in the moment, and only routes to a human when the question genuinely needs one.
Answered in the app, or waiting in the queue.
Every basic how-to question can become a ticket in your queue, or it can get answered in the product and never reach your team.
The queue keeps filling.
Handled before it's a ticket.
Frigade resolves 90% of the topics it covers for new customers.
Measured in the first weeks after launch with new Frigade customers, across topics the agent was trained on. Real numbers depend on your product, your help center, and how much of your ticket load is the same recurring questions.
How deflection actually happens, step by step.
- 01
User hits a question.
A property manager can't find where to set up an autopay rule. Today, that's a ticket. With Frigade, the user clicks the assistant and asks.
- 02
Agent answers in context.
Frigade reads where the user is, highlights the autopay panel inside the actual settings page, and walks them through the three steps to enable it.
- 03
Action, not redirect.
For workflows that need it, the agent can take the action directly via tool call, instead of telling the user where to click. Same outcome, fewer drop-offs.
- 04
Escalation, with context.
When a user genuinely needs a human, Frigade opens a Zendesk, Intercom, or HubSpot ticket with the full conversation summary, so your agent picks up where the assistant left off.
The questions you'll stop seeing first.
The first thing every customer sees is the long tail of "how do I" tickets shrink. The questions that used to land in your queue start getting answered in-product, before they ever leave the user's session.
Setup and configuration.
First-time users hit the configuration questions your team has answered a thousand times. The agent walks them through, in their account, the same way.
Forgotten or rare workflows.
A user touches a workflow once a quarter and forgets the steps. Instead of writing a ticket, they ask the agent and get walked through it again.
Feature discovery.
New users miss features your product already ships. The agent surfaces them in context when the user gets close to needing one.
Frigade sits in front of your support stack.
Frigade is the in-product layer ahead of whatever your team already runs, so your support tool stays focused on the questions that actually need a human. The ones that don't get resolved in-app, in the moment, with the full conversation context attached to anything that escalates.
Tickets created with full conversation transcript so your team picks up the thread instantly.
Hand off to your Intercom inbox with context. The assistant handles the easy ones, your team gets the hard ones.
Trigger a Service Hub ticket from the assistant when the user asks for human help.
Also integrates with
Don't see your stack? New integrations usually take us a couple of days to wire up.
“We checked the dashboard and Frigade has solved over 400 queries a month that would otherwise go to support, that's two hires we didn't have to make. It pays for itself within the first two months.”
Zayd Ali
CEO, Valley
When deflection is the right first goal.
Pick deflection as your first goal if
- Support volume is climbing faster than your team's headcount.
- Most of your tickets resolve with a "here's how" answer, not a code fix.
- Your help center is out of date or out of sync with the product.
- You're frustrated with how much of your queue is repetitive, and you want something that integrates with Zendesk, Intercom, or HubSpot, not replaces them.
Pick a different starting use case if
- Your ticket volume is dominated by genuine bugs, not user questions.
- Your users are deeply technical and never write in.
- Onboarding is the bigger pain and you'd see lift faster from guided activation.