Customer storyMorning Consult puts its product team in charge of release guidance.
With Frigade Engage, Morning Consult launches in-product flows in five minutes and saves an estimated one to two engineering hours per release. When the team reuses an existing flow, product can launch it without engineering.
The challenge
Introducing a feature can mean building another tour, deciding who should see it, and remembering who has already finished it. That adds development work beyond the feature itself. Morning Consult now gives its product team control over repeat launches of existing flows.
The solution
Morning Consult's engineers keep the guidance components in their codebase. Frigade Engage handles targeting and completion tracking, and product can manage repeat launches using the existing flows.
- Estimated engineering time saved per release
- 1-2 hrs
- Time to launch a flow
- 5 min
- Product releases supported
- 75
About Morning Consult
Morning Consult provides decision intelligence through consumer research and a platform for understanding brands, markets, and audiences.
Morning Consult uses Frigade Engage to introduce product changes in the application. Its product team can relaunch existing flows without engineering.
“The components are React and live in our own codebase, so they version with the rest of the product and pick up our design system instead of fighting it.”
A product release needs more than a changelog.
Keep guidance consistent with the product An in-product tour needs to look and behave like the interface around it. Frigade's React components use Morning Consult's design system and live alongside the rest of its application code.
Let product manage repeat launches When a release can use an existing flow, the product team needs a way to run it again without asking engineering to prepare another implementation.
“We've given product autonomy to own product releases. If we can reuse the same flow, engineering doesn't have to do anything.”
The product team can relaunch guidance without engineering.
Build with the existing design system The components version with Morning Consult's application. Engineers can control their styling and behavior through the same code review and release process as the surrounding interface.
Explore Frigade EngageReuse a flow without engineering work To show an existing flow again, the product team runs a local script that resets who has already seen it, then turns the flow on themselves. Engineering doesn't need to make changes for that launch.
Read the Engage documentationLaunch a flow in five minutes Morning Consult reports that launching a flow now takes five minutes. Product can choose when to turn a reused flow on without waiting for an engineering release.
Help customers find and use what's new.
What a customer sees when a release ships, in order.
Introduce the change inside the product A short message can explain what's new and point to the relevant feature while customers are using the product.
Walk through the first use A tour can show which controls to use and explain each action on the screen where it happens.
Let customers get back to work Frigade remembers when a customer finishes the tour, so the team can avoid showing it again on their next visit.
Across 75 releases, more time for the product itself.
Morning Consult reports saving an estimated one to two engineering hours per release with Frigade Engage. For releases that reuse an existing flow, product handles the reset and launch independently, leaving engineers free to work on the product itself.