Assistant Customization
Nov 15, 2025
Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required). For teams that need a fully white-labeled experience, this is available on our enterprise plan.
Out of the box, you can modify the following directly from the Frigade Dashboard:
- Switching between light, dark, or auto theme.
- Setting your brand colors.
- Customizing your call-to-action text and default position.
- Choosing whether the assistant is icon-only.
- Previewing your changes in real time.
Open the Frigade Dashboard to access the customization screen.
- Feb 27, 2026
Sync HubSpot Contact and Company Properties
The Frigade Engage HubSpot integration now syncs contact and company properties into Frigade. Previously the integration only pushed updates from Frigade to HubSpot. Properties now flow both directions.
- Dec 2, 2025
Frigade AI Is Now Frigade
Today we're excited to announce a simple but meaningful update to our product names.
- Jul 22, 2025
Frigade.ai is Live
When we announced Frigade AI three months ago, we set out to do something different: build an intelligent in-app agent that learns your product the same way your users do, by actually using it.