Assistant Customization
Nov 15, 2025
Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required). For teams that need a fully white-labeled experience, this is available on our enterprise plan.
Out of the box, you can modify the following directly from the Frigade Dashboard:
- Switching between light, dark, or auto theme.
- Setting your brand colors.
- Customizing your call-to-action text and default position.
- Choosing whether the assistant is icon-only.
- Previewing your changes in real time.
Open the Frigade Dashboard to access the customization screen.

- Jul 22, 2025
Frigade.ai is Live
When we announced Frigade AI three months ago, we set out to do something different: build an intelligent in-app agent that learns your product the same way your users do, by actually using it.
- Jun 21, 2025
New Theming Examples
We've added new theming examples to demo.frigade.com to showcase what's possible when you customize Engage components. The latest additions include Windows-inspired interfaces, Spotify-style dark themes, and retro Vaporwave aesthetics.
- May 28, 2025
Date-Gated Targeting
Timing is everything in product onboarding. Date-gated targeting gives you precise control over when your Flows appear, making it easier to coordinate product launches, feature rollouts, and time-sensitive campaigns.