Assistant Customization
Nov 15, 2025
Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required). For teams that need a fully white-labeled experience, this is available on our enterprise plan.
Out of the box, you can modify the following directly from the Frigade Dashboard:
- Switching between light, dark, or auto theme.
- Setting your brand colors.
- Customizing your call-to-action text and default position.
- Choosing whether the assistant is icon-only.
- Previewing your changes in real time.
Open the Frigade Dashboard to access the customization screen.

- Oct 25, 2023
Improved Docs Layouts
We've given the developer docs a layout upgrade. Rather than storing everything on a single page (it was getting out of hand), the docs are now divided into high-level sections to make it much easier to find what you're looking for.
- Oct 11, 2023
Updated Flow Analytics
After hearing feedback that customers wanted better performance insights directly in the dashboard, we gave Flow analytics a big update:
- Sep 12, 2023
Targeting Acquired
Targeting is how you control the state and visibility of Flows (and Steps) based on data about the current user. Previously, targeting was code-only: fine for simple queries, awkward for complex ones.