Frigade AI Is Now Frigade
Frigade AI Is Now Frigade
Frigade AI Is Now Frigade
Dec 2, 2025
Dec 2, 2025
Dec 2, 2025

Eric Brownrout

Eric Brownrout

Eric Brownrout
Today we’re excited to announce a simple but meaningful update to our product names. Frigade AI is now just Frigade, and our developer platform is now called Frigade Engage
Engage continues to power bespoke flows, user targeting, workflows, and UI experiences that work alongside and complement your Frigade agent. Why the change?
Teams are using our agent for far more than just chat. Frigade actively learns your product, guides users through real workflows, answers open-ended questions, and even takes actions on their behalf. It’s become the core of our own in-app experience, so we’re giving it a name that reflects that.
Frigade delivers:
Personalized, step-by-step guides
Hands-on actions taken directly for users
Real-time answers based on your actual product
Automatic adaptation as your product evolves
Simple setup with little to no ongoing maintenance
Engage will continue to support your onboarding development through the toolkit and SDK that you have grown to love. Explore what’s new with our assistant (https://frigade.com/), or see the latest on our time-tested engagement platform (https://frigade.com/engage).
Today we’re excited to announce a simple but meaningful update to our product names. Frigade AI is now just Frigade, and our developer platform is now called Frigade Engage
Engage continues to power bespoke flows, user targeting, workflows, and UI experiences that work alongside and complement your Frigade agent. Why the change?
Teams are using our agent for far more than just chat. Frigade actively learns your product, guides users through real workflows, answers open-ended questions, and even takes actions on their behalf. It’s become the core of our own in-app experience, so we’re giving it a name that reflects that.
Frigade delivers:
Personalized, step-by-step guides
Hands-on actions taken directly for users
Real-time answers based on your actual product
Automatic adaptation as your product evolves
Simple setup with little to no ongoing maintenance
Engage will continue to support your onboarding development through the toolkit and SDK that you have grown to love. Explore what’s new with our assistant (https://frigade.com/), or see the latest on our time-tested engagement platform (https://frigade.com/engage).
Today we’re excited to announce a simple but meaningful update to our product names. Frigade AI is now just Frigade, and our developer platform is now called Frigade Engage
Engage continues to power bespoke flows, user targeting, workflows, and UI experiences that work alongside and complement your Frigade agent. Why the change?
Teams are using our agent for far more than just chat. Frigade actively learns your product, guides users through real workflows, answers open-ended questions, and even takes actions on their behalf. It’s become the core of our own in-app experience, so we’re giving it a name that reflects that.
Frigade delivers:
Personalized, step-by-step guides
Hands-on actions taken directly for users
Real-time answers based on your actual product
Automatic adaptation as your product evolves
Simple setup with little to no ongoing maintenance
Engage will continue to support your onboarding development through the toolkit and SDK that you have grown to love. Explore what’s new with our assistant (https://frigade.com/), or see the latest on our time-tested engagement platform (https://frigade.com/engage).


