Frigade AI Is Now Frigade
Dec 2, 2025
Today we're excited to announce a simple but meaningful update to our product names.
Frigade AI is now just Frigade, and our developer platform is now called Frigade Engage.
Engage continues to power bespoke flows, user targeting, workflows, and UI experiences that work alongside and complement your Frigade agent.
Why the change?
Teams are using our agent for far more than just chat. Frigade actively learns your product, guides users through real workflows, answers open-ended questions, and even takes actions on their behalf. It's become the core of our own in-app experience, so we're giving it a name that reflects that.
Frigade delivers:
- Personalized, step-by-step guides
- Hands-on actions taken directly for users
- Real-time answers based on your actual product
- Automatic adaptation as your product evolves
- Simple setup with little to no ongoing maintenance
Engage will continue to support your onboarding development through the toolkit and SDK that you have grown to love. Explore what's new with our assistant, or see the latest on our time-tested engagement platform.
- Apr 24, 2026
Build Engage Flows from Your Terminal with the Claude Skill
Frigade Engage gives you typed React components for every flow you'd build into your product: announcements, tours, checklists, banners, forms, NPS surveys, cards. They're code. They live in your repo and ship the same way the rest of your app ships.
- Jul 22, 2025
Frigade.ai is Live
When we announced Frigade AI three months ago, we set out to do something different: build an intelligent in-app agent that learns your product the same way your users do, by actually using it.
- Jun 21, 2025
New Theming Examples
We've added new theming examples to demo.frigade.com to showcase what's possible when you customize Engage components. The latest additions include Windows-inspired interfaces, Spotify-style dark themes, and retro Vaporwave aesthetics.