Introducing HubSpot Integration
Feb 1, 2026
For many teams, product data and customer data live in two different worlds. Marketing and Sales teams often lack visibility into how users are actually engaging with the product, while product teams struggle to leverage the rich customer context sitting inside their CRM.
Starting today, we're rolling out our native HubSpot integration to help bridge that gap. Now, you can sync all the questions, answers, and interactions with the Frigade assistant directly to HubSpot. You can also sync relevant customer data directly to Frigade and use it to target experiences such as Suggestions.
The HubSpot integration is currently rolling out to all customers. You can find the setup instructions in your dashboard under the Integrations tab. If you don't see it yet and want to request early access for your workspace, please reach out to us at support@frigade.com.
- Dec 2, 2025
Introducing Suggestions: Guidance That Writes Itself
Your product has more to offer than most users ever discover. New features go unnoticed, power-user workflows stay hidden, and onboarding often gets postponed because teams do not have time to build it.
- Nov 25, 2025
Slack Integration for Frigade Assistant
Today, we are rolling out our native Slack integration. You can now send all user questions and Frigade responses directly to a Slack channel of your choice. We've also added the ability to send any user ratings to Slack as well.
- Nov 15, 2025
Assistant Customization
Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required). For teams that need a fully white-labeled experience, this is available on our enterprise plan.