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Introducing HubSpot Integration

Feb 1, 2026

For many teams, product data and customer data live in two different worlds. Marketing and Sales teams often lack visibility into how users are actually engaging with the product, while product teams struggle to leverage the rich customer context sitting inside their CRM.

Starting today, we're rolling out our native HubSpot integration to help bridge that gap. Now, you can sync all the questions, answers, and interactions with the Frigade assistant directly to HubSpot. You can also sync relevant customer data directly to Frigade and use it to target experiences such as Suggestions.

The HubSpot integration is currently rolling out to all customers. You can find the setup instructions in your dashboard under the Integrations tab. If you don't see it yet and want to request early access for your workspace, please reach out to us at support@frigade.com.

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