Sync HubSpot Contact and Company Properties
Feb 27, 2026
The Frigade Engage HubSpot integration now syncs contact and company properties into Frigade. Previously the integration only pushed updates from Frigade to HubSpot. Properties now flow both directions.
HubSpot contact properties like lifecycle stage, lead score, and custom fields sync to Frigade user properties. HubSpot company properties sync to Frigade group properties. Use them in flow targeting the same way you'd use any other property.
Available now if you have the HubSpot integration enabled. New connections pick it up automatically.
- Jul 8, 2026
Introducing Skills: actions the assistant finds, with no code
The Frigade Assistant has always been able to take actions in your product. You wired them up by hand as tool calls, with code. Skills are the no-code version: Frigade discovers those actions on its own while it learns your product, then you switch on the ones you want for your users with no code.
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Smarter Insights: Categorize, Prioritize, and Close
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Grouping Conversations in the Questions Dashboard
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