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Sync HubSpot Contact and Company Properties

Feb 27, 2026

The Frigade Engage HubSpot integration now syncs contact and company properties into Frigade. Previously the integration only pushed updates from Frigade to HubSpot. Properties now flow both directions.

HubSpot contact properties like lifecycle stage, lead score, and custom fields sync to Frigade user properties. HubSpot company properties sync to Frigade group properties. Use them in flow targeting the same way you'd use any other property.

Available now if you have the HubSpot integration enabled. New connections pick it up automatically.

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