Sync HubSpot Contact and Company Properties
Feb 27, 2026
The Frigade Engage HubSpot integration now syncs contact and company properties into Frigade. Previously the integration only pushed updates from Frigade to HubSpot. Properties now flow both directions.
HubSpot contact properties like lifecycle stage, lead score, and custom fields sync to Frigade user properties. HubSpot company properties sync to Frigade group properties. Use them in flow targeting the same way you'd use any other property.
Available now if you have the HubSpot integration enabled. New connections pick it up automatically.
- Sep 16, 2026
Target Suggestions by date
Suggestions can now be targeted on dates. If you already send Frigade a date for each user, like when they signed up or when their trial ends, you can use it to decide who sees a Suggestion and when.
- Sep 11, 2026
Handoff now works with HubSpot tickets and Freshdesk
The Frigade Assistant can now hand a conversation off into HubSpot tickets and Freshdesk (Freshworks) if a user needs human intervention. When a user asks to escalate to support, Frigade automatically opens a ticket in the tool your team already works in, with the requester's name and email and a summary of what they asked and what the assistant already told them, including any error messages or links they shared.
- Sep 8, 2026
Introducing the Assist API: Product expertise for the agent you already built
The Frigade Assistant has always been an embed. You dropped it into your product and it became the thing your users talked to. If your team already built its own agent, that means two agents on screen and users who cannot tell which one to use.